Hi everyone.
I am observing a lot of conversations on appointment setting lead generation recently. Some people swear that it is one of the fastest ways to connect sales teams with decision-makers, while others think it is on the decline. Personally, I believe there is value in the approach when combined with proper audience targeting and intent signals. Has anyone here tried using this recently? How does the conversion rate stack up to inbound strategies? Which verticals is it more effective? Let’s discuss our findings, our experiences, and any tools or agencies that have been helpful in qualifying and setting appointments.
I am observing a lot of conversations on appointment setting lead generation recently. Some people swear that it is one of the fastest ways to connect sales teams with decision-makers, while others think it is on the decline. Personally, I believe there is value in the approach when combined with proper audience targeting and intent signals. Has anyone here tried using this recently? How does the conversion rate stack up to inbound strategies? Which verticals is it more effective? Let’s discuss our findings, our experiences, and any tools or agencies that have been helpful in qualifying and setting appointments.