I’ve been looking for better ways to prioritize accounts and just stumbled on intent data platform. The pitch is they track web engagement to show which companies are digging into problems our solutions solve. Sounds neat, but I’m wondering how the folks here have actually fared. Did it push your sales cycle ahead, or just add more tabs to the sales rep dashboard? I'm also keen on the API side—how clean is the handoff to CRMs and marketing platforms? Any war stories or success notes would be perfect to help us decide on a trial.
Is Anyone Here Using an Intent Data Platform for Lead Prioritization?
- Thread starter brandonsoros91
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